Segment 1:
Design Thinking

Design thinking can be described as a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Guest:
Tim Brown, CEO of Ideo

Tim Brown is president and CEO of IDEO, a world leader in design and innovation. He has led strategic client relationships with such companies as DaimlerChrysler, Microsoft, Motorola, Pepsi, Procter & Gamble, and Steelcase. Tim joined IDEO in 1987 after earning his MA in design from the Royal College of Art in London.

Segment 2 :
Prizes for Innovation

Prizes incite innovation by tapping into our competitive and entrepreneurial spirits. The X PRIZE Foundation offers multi-million dollar prizes for specific achievements with the potential to benefit humanity. This leading model leverages the elements of public interest and entrepreneurial spirit to bring about breakthrough innovation.

Guest:
Erika Wagner, Executive Director of X-Prize Lab at M.I.T.

Dr. Erika Wagner joined the X PRIZE Lab @ MIT initiative as the project's founding Executive Director. Her interdisciplinary academic background includes a bachelor's in Biomedical Engineering from Vanderbilt University, a master's in Aeronautics & Astronautics from MIT, and a PhD in Bioastronautics from the Harvard/MIT Division of Health Sciences and Technology.